# Is your organization’s data leadership visible?

Under Singapore's PDPA Accountability Obligation (S11/S12), a Data Protection Officer (DPO) need to be appointed. The DPO serves as a first point of contract between data subjects (i.e. your customers) and your businesses.

A DPO is the cornerstone of your data governance strategy. Their role ensures:  
✅Compliance: Fostering a culture of data protection within the company.  
🛡️Trust: serving as the point of contact for public queries and complaints.  
⚡Response: Managing data breaches effectively if they occur.

Embarking on the journey of data protection is a critical step for any organisation in today's data-driven world. One of the fundamental questions every employee should be able to answer is: "Who is our Data Protection Officer (DPO)?" Knowing the DPO is more than just a formality. It serves as a litmus test for the effectiveness of your organisation's data protection initiative.

A lack of awareness about the DPO can indicate that data protection is not receiving the attention it deserves. It suggests that data privacy might not be a priority on the business agenda, with no discussions, reviews, or updates taking place. This oversight can lead to significant compliance risks and erode trust with customers and stakeholders.

**Do you know who is the Data Protection Officer (DPO) in your organization?**